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Join the Estate

VIP Membership

VIP Membership at Aum Cellars is an invitation into the life of our organically farmed family estate in Napa Valley. Four complimentary Signature Estate tastings for you and a guest, one complimentary experience for two, and guaranteed access to our rarest small-production wines — $599 a year.

Exclusive VIP Membership

Elegance Beyond the Bottle

Membership at Hoffmann Family Winery is more than receiving exceptional wines—it's an invitation to experience the vineyard, the craftsmanship, and the stories behind every vintage.

Complimentary Tastings

Four (4) complimentary Signature Estate tastings for you and a guest ($680 value), when you visit us in Napa Valley.

A Signature Experience

One complimentary estate experience for two — your choice of a Signature Estate Wine Tasting & Tour, or one of our tasting experiences.

Guaranteed Allocations

First and guaranteed access to our most limited bottlings — including the flagship Sexy trio — before they are offered to anyone else.

Members-Only Pricing

15% Off Limited Bottlings & Curated Collections. Shipping is arranged when you join, subject to your state's laws.

Estate Events

Invitations to intimate harvest gatherings, barrel tastings, and members-only events at the estate.

Priority Booking & Guests

Priority scheduling for appointments and the standing privilege to bring a guest into the life of the estate.

An Aum Cellars bottle with a koi and lotus label among flowering plants
Ripe grapes on the vine

Ready to Join?

VIP Membership is $599 per year, and every benefit above is yours from the day you join. Check out securely — we will welcome you into the estate.

$599 / Year